We take your Amazon Listing to the next level of Greatness
FACT: 44% of all online retail sales in the US went through Amazon in 2017. As the e-commerce giant’s market share continues to grow, 2018 is already showing current growth as 49%.
Let Us Take Your Sales to the Next Level
Running an e-commerce business on Amazon can be overwhelming and fearsome. Amazon has so many rules, regulations, and navigations that companies struggle with either getting their products on Amazon or managing them once they are on Amazon. One thing that is certain is that Amazon is always changing.
eComverse excels at navigating the ever-changing world of Amazon. We become the division dedicated to your account to sell and market your products on Amazon. Because our company and teams specialize in Amazon selling only, we will be able to increase your sales over time better than if you hired someone in your company to manage and market your products to Amazon.
This Service is for Your Company If You Are
- A company that is already selling physical products but not selling on Amazon.
- A company already has their products on Amazon but doesn’t know what to do next.
- A company that has added their products to Amazon but doesn’t have the time to grow their sales or understand how to leverage this platform to sell to the next level.
- A company that doesn’t want to dedicate anyone in their company to learn a whole new division of marketing like Amazon.
Client Testimonials
Benefits of Partnering with eComverse
Amazon Listing Management
Amazon has its own style and guidelines for product listings, and we’ll take care of setting up new listings or modifying your existing ones to make them as effective as possible. From uploading and crafting your listing content to conducting keyword research and optimizing bullet points, we do it all for you so you can focus on running your business.
Brand Registration and “Ungating”
To protect their customers from unethical vendors, Amazon has become increasingly stringent about what sellers are allowed to offer. Many categories and subcategories are “gated,” allowing only approved vendors to sell their products. We help get your brand registered with Amazon, and get you ungated in your desired categories.
Unfulfillable and Damaged Products Handled
Our specialists understand how to mediate and help your team correct issues with unfulfillable and damaged products. As an Amazon vendor, you are responsible for correcting issues and it can be a challenge just figuring out what the issue is. Our specialists will be on your side through the entire process.
Keep You Current with Amazon Regulations
Amazon constantly reviews and updates the requirements for sellers. These range from the information in your listings and the type of pictures you can use to what kind of products can be sold. Staying on top of all the changes and making sure you don’t get in trouble or banned can be stressful for a busy business owner. Our Amazon specialists stay up to date and will let you know when changes to your account or listings are needed.
Listings Optimized for Sales with Keywords
Amazon is a competitive marketplace, and getting customers to see your listing is critical to success. eComverse specialists know how to make your listings get results. We use several tools to research the keywords needed for shoppers to find your products; then we make sure they are strategically placed in the listings and indexed.
We write the listing copy only after in-depth research into the product and market. This lets us write titles, descriptions and bullet points that are true to your brand, accurately describe the product, and provide the answers buyers will want.
Coordinated Professional Photography
The right product photos greatly increase conversions and sales, but Amazon has gotten very specific about what pictures are allowed. We work hand-in-hand with the best Amazon product photographers to produce professional whitebox and lifestyle images that showcase your products and meet all of Amazon’s standards.
Specialized Listings: EBC, A+Listings and Storefront
Amazon gives vendors the opportunity to use different types of listings, including Enhanced Brand Content (EBC), A+Listings, and storefront features. Our Amazon specialists will craft listings customized for your brand that help buyers get to know who you are and what your brand represents.
Win the Buy Box
Many vendors can sell the same product on Amazon, so having yours be the one that gets the sale when a shopper clicks the “Add to Cart” button is a major success factor. We know what goes into winning the buy box and how to get you there.
Daily Performance Optimization
With ongoing testing and analysis, we keep an active eye on your listings on a daily basis. If there’s a disruption in sales or product that isn’t moving, we’ll figure out why.
Ethically Acquire Reviews
Not only do reviews have a major impact on your conversion rates, they also affect the product’s Best Sellers Rank (BSR). Buyers want feedback from other buyers and give it much more credence than your sales copy. From the time you launch your product, we help you acquire positive feedback. Should you get an unethical review, we have processes to mediate the situation through Amazon.
Advertising and Pay-Per-Click
Amazon’s advertising offers PPC through sponsored ads, headline ads and product ads. With more than two million different sellers competing on Amazon, optimizing and managing your ad campaign is one of the most important yet time-consuming activities. Basic PPC tactics don’t cut it anymore. We set up and run your ad campaigns to make sure they have a strong ROI and comply with Amazon’s ever changing requirements.
How eComverse Will Manage Your Amazon Seller Account
- Ad Management for Spondsered and Headline ads
- Brand Registry Processes Initiation
- Optimize of Product Titles, Bullet Points and Descriptions
- Keyword and Category Research and Optimization
- Listing Keyword Index Check
- Listing Keyword Position Tracking
- Imaging Selection and Layout
- Amazon Email Support Monitoring
- Quarterly Amazon Reimbursal Check Monitoring
- Price Point Suggestions
- Negative Seller Review, Mediation, and Possible Removal
- Customer Seller Feedback Response
- Inventory Alerts and Recommendations
- Account Health Monitoring & Solutions
- Listing Health Monitoring & Solutions
- Weekly Meeting with your Team and eComverse
Basic Listing Creation with Writing (New Listing or Full Rewrites)
Based on the keyword research done as part of your baseline fee, we write or rewrite the title, bullet points, product description, and when needed, important information sections of your listing.
Elements Included:
- Map Out - Using intentional research for your target market, we identify the problems your product will solve and map out the listing copy.
- Writing and Editing - Our eComverse technical writers are trained on Amazon listing best practices and Terms of Services for your specific product category. Using the map out, they write compelling copy which speaks to buyers and helps with sales conversions.
- Brand Formatting - Using your images, our photography manager will select the images most likely to convert and align them to match up with listing copy.
- Uploading Content to Amazon - Your dedicated Account Manager will upload listing content to Amazon and will work directly with Amazon to resolve any issues.
EBC (Enhanced Brand Content) Listing Creation with Writing (New or Full Rewrites)
EBC is a way to showcase products for Amazon Brand Registered sellers. The listing creation process is similar to a basic listing, but there are more opportunities to show how your product solves a problem and is something your target audience needs to purchase. Some additional features are including a banner, enhanced product description, and additional images with fewer restrictions than images in basic listings. This is also an opportunity to expand your content on your listing to speak to your customers.
- Map Out - Using intentional research for your target market, we identify the problems your product will solve and map out the EBC copy, psychology, and flow of the listing.
- Writing and Editing - Our eComverse technical writers are trained on Amazon listing best practices and Terms of Services for your specific product category. Using the map out, they write compelling copy which speaks to buyers and helps with sales conversions.
- Brand Formatting - Using your images, our photography manager will select the images most likely to convert, and align them to match up with the EBC copy. When and if needed we will also turn your images into memes or infographic.
- Banner - Our Creative Director will pull together images and written copy to tell a visual story that makes the product an obvious choice for a buyer.
- Upload Content to Amazon - Your dedicated Account Manager will upload listing content to Amazon and will work directly with Amazon to resolve any issues. If the EBC listing is not approved by Amazon we will work on determining the cause of the listing being rejected and make the appropriate changes.
Amazon Storefront Design, Creation, Build & Writing
Storefront is a new option for Amazon Brand Registered sellers. There are several marketing benefits from creating a storefront.
- Use Headline Search Ads (prominent ad placement above relevant search results) to market your store to a qualified audience
- Link your store in the brand byline on your product detail pages
- Include your unique store URL on marketing activities off of Amazon.com
- Share your store with your social media networks (built-in social features make it easy for shoppers to share with their social networks as well)
- Use the built-in reporting tools to measure and optimize your store design towards total visitors or views.
- Our Team Will Help You
- Choose an Amazon Webstore theme
- Map out the layout and psychology of the page
- Write and edit content needed
- Create Banner and other images when needed
- Build the storefront page
- Integrate storefront into other marketing elements for your brand
Customized eComverse Services Based on Client Needs
Not everything on the list below is needed for each client account. As the need arises, we will provide a custom quote, depending on the specific situation.
- Images/Photography
- Customer Support
- Intentional Segmentation Research and Data
- Data Analysis
- Facebook Ads
- Adwords Ads
Increase Your Sales by Adding eComverse to Your Team!
Each client’s Amazon business and products are unique and we know that you have certain specific needs and wants. Let us help you succeed in your business. Our eComverse Team will use our expertise and foresight to help you reach your sales goals. It takes cutting-edge decisions along with ongoing optimization and tweaks to your account and product listings to dominate your competitors.
Click the button below to take your first step towards success.
Set up a quick and FREE consultation with eComverse today!
